NIT Rourkela
2024 to 2029. Architecture training that shapes how we approach structure, hierarchy and craft.
Home / About
A design-trained eye, wired for performance.
Build Traffic is a creative growth studio founded by Nihar Divyastha: entrepreneur, content and brand strategist, and architecture student at NIT Rourkela. Nine years of making things on the internet, turned into an agency.
0+
Years of hands-on work
0+
Brands and ventures
0M+
Cumulative content views
0
Countries served
The story
It started with a website built in the 8th grade.
In 2018, a self-taught teenager built moklogy.com out of curiosity about how the internet worked. That curiosity turned into Divyastha, a media and digital products company whose YouTube and social content has since reached over ten million cumulative views.
Build Traffic came out of what clients kept asking for next: not just content, but the site it lives on, the campaign that pushes it, and the brand that holds it together. Today the studio works with plot developers in Odisha, residential builders in Nashville, wedding studios, EV brands and D2C labels.
The architecture training at NIT Rourkela is not a side note. Structure, hierarchy and craft are the same problems whether you are drawing a plan or laying out a landing page.
VenturesFounded and run
Things we built for ourselves.
Venture
Oct 2017 to present
Divyastha
A media and digital products company producing YouTube and social content that has reached 10M+ cumulative views, now extended into commercial creative work for client brands.
Venture
Jan 2025 to present
Build Traffic
A creative advertisement and consultancy agency built around turning video content into traffic engines. Video strategy, production, web and paid media under one roof.
Venture
May 2025 to Jan 2026
OffTag
A minimalist India-based clothing brand built on a no-tags philosophy. Shopify store, content, ad creatives and Meta Ads owned end to end. Currently inactive.
Venture
2026
Kalinga
An Odisha-rooted ecommerce brand. Wear Odisha, carry the legacy. Store build, identity and launch content.
ExperienceSelected roles
Where the craft was learned.
Content Specialist
Feb to Aug 2025
House of Nirvana
Built a community for a luxury fashion brand, reaching over 1,000,000 people in under a month, and headed content production.
Content Specialist
Sep 2024 to Aug 2025
Amritaya
Created advertisements and managed content while developing new ways to expand the brand's reach.
Intern
Mar to Sep 2024
Ayurheals
Supported content creation and marketing for an e-commerce wellness brand in Jaipur.
Author
Apr 2022 to Aug 2024
UtkalPost
Wrote and published stories for a platform capturing Odisha's untold journeys and cultural heritage.
Web Developer & Educator
Jan 2018 to Jan 2020
Moklogy
Built moklogy.com as a self-taught 8th-grade student, the early route into building websites and small applications.
Capabilities
Strategy, craft and code.
Research
Content Strategy
Marketing Strategy
SEO
Social Media
Organic Growth
Storytelling
Creative Writing
Web Development
UI/UX
Video Editing
Graphic Design
Logo Design
Premiere Pro
After Effects
Photoshop
Lightroom CC
Meta Ads
WordPress
Shopify
Also worth knowing
1st Prize, Anti-Ragging Film
NIT Rourkela. Scripted, directed and edited a short film on anti-ragging awareness.
University of London
Global Diplomacy. Foundational coursework in international relations and foreign policy.