Kalinga
Brand positioning, Shopify build and launch content for an Odisha-rooted apparel label - wear Odisha, carry the legacy.
The brief
Build a clothing brand that carries Odisha without turning it into a souvenir. The positioning had to feel contemporary enough to wear anywhere and specific enough to mean something.
What we did
We shaped the proposition - wear Odisha, carry the legacy - then built the Shopify storefront, set up the catalogue and policies, and produced the launch creative and content that introduces the brand.
The outcome
A live D2C store with a coherent identity, ready to scale catalogue and paid social from the same creative system.
On mobile
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