Divyastha
The media property behind everything - a five-section digital publication covering technology, media, culture, politics and trending, built on a custom editorial system.
The brief
Divyastha started as a content channel. To become a real media property it needed editorial architecture - categories, templates, author systems, reading modes and a search-friendly structure that could scale past one writer.
What we did
We built the publication end to end: five editorial sections covering technology, media, culture, politics and trending, article and category templates, a night-reader mode, bookmarking and onboarding flows, plus the technical SEO and schema underneath it.
The outcome
A working media-first digital products company under the Worth Your Time banner, publishing across five verticals with more than ten million cumulative views behind the brand.
On mobile
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