OffTag
A minimalist no-tags clothing label built from zero: identity, Shopify store, ad creative and Meta Ads. Store currently inactive.
The brief
A minimalist India-based clothing label built on a no-tags philosophy - clean pieces that sidestep loud logos and visible branding. Everything had to be built from zero, including the idea of what the brand stood for.
What we did
We designed the identity around restraint, built the Shopify store, and owned the full digital growth strategy across content, ad creatives and Meta Ads campaign management.
The outcome
offtag.shop ran for nine months as a complete D2C operation. The storefront is currently inactive - the brand system, creative library and campaign learnings remain available on request.
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